Buick Opel and Chevrolet LUV became the first Isuzu-built vehicles to be sold in America. A decade later, Isuzu would open its first American showrooms under the name American Isuzu Motors, Inc, and would spend a year introducing the brand and building a dealer network.

The 1990’s saw Isuzu come into it’s own here in the US, selling its one millionth unit, and becoming the only import manufacturer to offer vehicles in all three classes of SUV: mini, compact, and full. Today, Isuzu has a contract with Budget Truck Rental to manufacture their rental trucks, shared with Ford, GMC, and Navistar International, and offers individual consumers their choice of a 5- or 7-passenger Ascender SUV, or the i-370 or i-290 pickup trucks, available at one of their 300 dealers nationwide.

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