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    In most of Asia, Africa, and Europe, Isuzu is mostly known for trucks of all sizes, after Isuzu small automobile sales drastically plummeted and Isuzu had to drop all sales of sedans and compact cars in the late 1990s. In the United States, Isuzu is mostly known for manufacturing rebadged Chevrolet Colorados as the Isuzu i-290 and the i-370, and also GMC’s Envoy has been rebadged as the Isuzu Ascender. These are currently the only passenger vehicles Isuzu markets in the United States. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs. Isuzu has a contract with Budget Truck Rental to manufacture their rental trucks. This contract is also shared with Ford, GMC, and Navistar International.

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